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Article: Black Friday 2025 · A Small Celebration of Light

Black Friday 2025 · A Small Celebration of Light

Black Friday 2025 · A Small Celebration of Light

As the year leans toward winter, we just want to say thank you —
for walking with us, for choosing pearls shaped by time and patience,
for letting our little studio become part of your story.

This week, we decided to open our shelves a little wider.

✨ 20% off all jewelry with code BF20
and if your cart grows naturally —
the discount will grow gently with it.

Order Total Discount Applied Code Needed
Any order 20% off BF20
Over $199 25% off Automatically applied
Over $299 30% off Automatically applied
Over $599 40% off (highest tier) Automatically applied

 

No stacking, no confusion —
checkout will quietly choose the best offer for you.

And because gifts should come with kindness —
every order above $99 will include a small pair of pearl studs,
chosen from our studio tray like drawing a star from a night sky.

A Slow, Thoughtful Thank-You

Every piece ordered during Black Friday will be wrapped by hand —
ribboned, noted, held for a moment before we let it travel to you.
We hope it feels like a letter more than a parcel.

If you’ve been waiting for a sign to choose something you love,
this may be it — not for urgency, but for joy.

Whether you’re gifting, or keeping something quietly for yourself,
we hope one of our pieces will find its way to you gently and honestly.

Tell us what you’re dreaming of

A pair of small everyday studs,
a winter-long strand,
or that pendant you’ve revisited more times than you admit?

Come talk to us — leave a note, or tag us on Instagram @alyapearls.
After the sale, we’d love to share a few of your stories in our winter journal.

✨ Offers end midnight, November 31 —
and then everything returns to its ordinary rhythm.

But for now, just for a moment,
light is soft, pearls are patient,
and you are here with us.

With love,
Alya & the studio team
Where every pearl finds its story — and yours begins.

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Alya Liu

Alya Liu

Pearl Industry Professional & Jewelry Designer
Passionate about sharing stories and insights. Writing about lifestyle, fashion, and everything in between.

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